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Pureology delivers luxury colour care with extraordinary formulas that create radiant vibrancy in colour-treated hair, adding intense shine from start through finish. Pureology dramatically improves hair condition by utilizing ground-breaking ingredients and scientifically advanced nano technology. All combine to maximize colour retention.


Nano Technology


Nano Technology is the science of creating new materials out of single atoms and molecules, enabling ingredients to more easily penetrate the hair to deliver health, vitality and vibrancy. With Nano Technology, miniaturized becomes smarter, enabling advanced silicones to instinctively understand where repair is needed. Once repaired, hair stays smoother and shinier longer--because once they get inside, active ingredients perform to return hair to its optimum condition.

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AntiFade Complex

This proprietary blend of ingredients extends the life and vibrancy of hair colour while providing the most effective colour protection possible. The complex contains UV-inhibiting, protective sunscreens and potent antioxidants to protect colour-treated hair. Heliogenol, Vitamins C and E, Melanin and Superoxide Dismutase blend together to maximize colour retention.

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AntiAge Complex


Our luxury and super luxury formulas contain anti-age silicones and anti-age ingredients of green tea, sugar cane, citrus and wine extracts along with unique vegetable proteins. Certified organic botanicals of anti-inflammatory mushrooms soothe. These anti-age ingredients combine to dramatically strengthen and restore hair hair while smoothing the surface and revitalizing hair's core to create exquisite shine and incredible colour vibrancy. The result is a more youthful condition with maximum colour radiance and brilliance.


ZeroSulfate Shampoos


Pureology pioneered prestige sulfate-free, salt-free shampoos that have revolutionized the professional beauty industry. Our sulfate-free shampoo formulas are free of harsh colour-stripping sulfates and salts ensuring longer lasting colour with radiance, brilliance and vibrancy.

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